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Ecology Publications & Forms |
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Ecology Publications & Forms |
| Title | Simple As That - Social Marketing Plan for Littering on Roadways |
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| VIEW NOW |
Simple As That - Social Marketing Plan for Littering on Roadways (Number of pages: 25) (Publication Size: 772KB)
Microsoft Word format (Publication Size: 1MB)
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| Author(s) | Amber Smith, C + C (marketing firm) | ||||
| Description | Ecology’s Solid Waste Management program worked with C+C (a communications, marketing and public relations agency out of Seattle, WA) to develop this social marketing plan for the Simple As That behavior change campaign. This campaign is under the We Keep WA Litter Free umbrella brand. It focuses on commonly littered items on roadways. The campaign's purpose is to motivate people to use a litter bag in their vehicle or wait to dispose of trash at their destination or another convenient place along their journey. | ||||
| NOTES | Partnership document with C + C, a marketing firm | ||||
| REQUEST A COPY
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The mission of the Department of Ecology is to protect, preserve, and enhance Washington’s environment. To help us meet that goal, please consider the environment before you print or request a copy.
ADA Accessibility The Department of Ecology is committed to providing people with disabilities access to information and services by meeting or exceeding the requirements of the Americans with Disabilities Act (ADA), Section 504 and 508 of the Rehabilitation Act, and Washington State Policy #188. Visit Ecology’s website for more information.
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| Contact | Amber Smith at 360-688-4957 or amber.smith@ecy.wa.gov | ||||
| Keywords | Washington, litter bag, Simple As That, social marketing, social media, roadways, highways, roads, highway, litter, We Keep WA Litter Free, littering, litter prevention, state highways | ||||
| WEB PAGE | Litter Prevention - Washington State Department of Ecology | ||||
| RELATED PUBLICATIONS | Title:
Unsecured Loads Social Marketing Plan We Keep WA Litter Free Brand Guide |
Copyright © Washington State Department of Ecology. See https://ecology.wa.gov/About-us/Accountability-transparency/Our-website/Copyright-information.
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